We collect information in two main ways — automatically when you browse our Site, and directly when you place an order.

Together, we refer to both categories as "Personal Information" throughout this policy.

We use the information we collect for the following purposes:

• Order fulfilment — Processing payments, arranging shipping, and sending order confirmations and invoices.
• Customer communication — Responding to your queries, sending updates, and providing support.
• Fraud prevention — Screening orders for potential risk or fraudulent activity.
• Site improvement — Analysing browsing behaviour to improve user experience and marketing effectiveness.
• Marketing — Sending promotional content where you have opted in or where permitted by law.

We do not sell your Personal Information. We share it only in the following limited circumstances:

We use the following technologies to collect Device Information:

• Cookies — Small data files placed on your device that often include an anonymous unique identifier. You can control cookies through your browser settings or visit allaboutcookies.org.
• Log Files — Records of actions on the Site including IP address, browser type, ISP, referring/exit pages, and timestamps.
• Web Beacons, Tags & Pixels — Electronic files that record how you browse the Site, used for analytics and advertising purposes.

We may use your Personal Information to show you targeted advertisements on third-party platforms. You can opt out of personalised advertising using the links below:

• Facebook / Meta Ad Preferences →
• Google Ad Settings →
• Digital Advertising Alliance Opt-Out Portal →

For more information about how targeted advertising works, visit the Network Advertising Initiative.

We retain your Order Information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

If you would like your information deleted, please contact us at info.gemitems@gmail.com and we will process your request in accordance with applicable law.

Depending on your location, you may have certain rights with respect to your Personal Information:

To exercise any of these rights, please contact us at info.gemitems@gmail.com. We will respond within 30 days.

If you are a resident of the European Economic Area (EEA), please note that your information may be transferred outside of Europe, including to India. We process such transfers in accordance with applicable data protection law.

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us immediately and we will delete it.

Some browsers include a "Do Not Track" (DNT) feature. Our Site does not currently alter its data collection practices in response to DNT signals, as no uniform standard for responding to such signals has been established.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.